{"id":310,"date":"2026-03-30T07:34:38","date_gmt":"2026-03-30T07:34:38","guid":{"rendered":"https:\/\/frenchbusinessschool.am\/am\/?page_id=310"},"modified":"2026-03-31T07:22:05","modified_gmt":"2026-03-31T07:22:05","slug":"%d6%86%d6%80%d5%a1%d5%b6%d5%bd%d5%ab%d5%a1%d5%af%d5%a1%d5%b6-%d5%a2%d5%ab%d5%a6%d5%b6%d5%a5%d5%bd-%d5%a4%d5%ba%d6%80%d5%b8%d6%81%d5%a8-%d6%86%d6%80%d5%a1%d5%b6%d5%bd%d5%ab%d5%a1%d5%af%d5%a1%d5%b6","status":"publish","type":"page","link":"https:\/\/frenchbusinessschool.am\/fr\/%d6%86%d6%80%d5%a1%d5%b6%d5%bd%d5%ab%d5%a1%d5%af%d5%a1%d5%b6-%d5%a2%d5%ab%d5%a6%d5%b6%d5%a5%d5%bd-%d5%a4%d5%ba%d6%80%d5%b8%d6%81%d5%a8-%d6%86%d6%80%d5%a1%d5%b6%d5%bd%d5%ab%d5%a1%d5%af%d5%a1%d5%b6\/","title":{"rendered":"Conf\u00e9rence sur le th\u00e8me \u00ab Les outils du marketing digital et l\u2019exp\u00e9rience fran\u00e7aise\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019\u00c9cole  de Commerce Fran\u00e7aise en Arm\u00e9nie, en collaboration avec La fondation du Lyc\u00e9e Professionnel Fran\u00e7ais en Arm\u00e9nie, a organis\u00e9 une conf\u00e9rence sur le th\u00e8me \u00ab Les outils du marketing digital et l\u2019exp\u00e9rience fran\u00e7aise\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intervenante : Lusine Saribekyan<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plus de 5 ans d\u2019exp\u00e9rience dans le domaine du marketing digital<\/li>\n\n\n\n<li>Product Trainer Google ETO<\/li>\n\n\n\n<li>SEA Manager chez Omnicom France<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de la conf\u00e9rence, les \u00e9tudiants et les professionnels ont d\u00e9couvert les sujets suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction au marketing digital<\/li>\n\n\n\n<li>Le march\u00e9 du marketing digital en France<\/li>\n\n\n\n<li>Marketing PPC : Google Ads, publicit\u00e9 display<\/li>\n\n\n\n<li>Marketing vid\u00e9o et strat\u00e9gie YouTube<\/li>\n\n\n\n<li>Marketing mobile \/ \u00e9tude de cas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9v\u00e9nement a suscit\u00e9 un grand int\u00e9r\u00eat aupr\u00e8s des participants, leur offrant l\u2019opportunit\u00e9 de se familiariser avec les outils modernes du marketing digital ainsi qu\u2019avec les meilleures pratiques internationales.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"424\" style=\"aspect-ratio: 640 \/ 424;\" width=\"640\" controls src=\"https:\/\/frenchbusinessschool.am\/wp-content\/uploads\/2026\/03\/DSC_0006-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"424\" style=\"aspect-ratio: 640 \/ 424;\" width=\"640\" controls src=\"https:\/\/frenchbusinessschool.am\/wp-content\/uploads\/2026\/03\/DSC_0010-1.mov\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" 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